What we learned running the numbers.
The First 90 Seconds Decide the VSL
Television learned decades ago to put a scene before the titles, because viewers who are in the story do not change channel.
Cost Per Click Is Base CPC Divided by Retention at the CTA
You pay for every click on a sales video ad, but only the viewers still watching when the offer appears can buy.
What AI Answer Engines Actually Cite: We Checked 4,243 Citations
Everyone says AI engines cite Reddit and YouTube first.
What Is an Agent Harness? The Missing Layer in Enterprise AI
An agent harness is the infrastructure around an AI agent: tools, permissions, memory, guardrails, evaluation and recovery.
What They Say No To Is What They Want
Netflix began in 1998 renting DVDs one at a time.
Who Owns AI? Choosing Between a CAIO, a Center of Excellence, and Champions
Who should own AI: a Chief AI Officer, a center of excellence or federated champions? A decision framework by company stage, plus who owns builds after launch.
What Not to Say in Copy: How a Bad Word Infects the Offer
A jeweler called his own product a rude word in a speech and wiped out most of the company's value.
YouTube Ads: A Five-Beat Script and the Two Numbers That Tell You What Broke
A YouTube ad gets five seconds before the skip button appears, and with cost-per-view bidding you pay only if the viewer stays 30 seconds or interacts.