SaaS growth isn't more MQLs. It's pipeline velocity, attribution, and retention that compounds. The companies winning in 2026 aren't the ones spending the most, they're the ones where marketing and product run as one revenue engine.
Get Your Free Market ReportA PLG devtool and an enterprise suite don't grow the same way. Different motion, different sales cycle, different levers. We build sector-specific pipeline infrastructure, not generic SaaS marketing.
Enterprise and mid-market software. Long sales cycles, multi-touch attribution, and content that fills the pipeline.
Products built for developers. PLG motion, community-led growth, technical content developers actually read.
Software for one industry. Small audience, high retention, and you know exactly who to go after.
Live market data from public sources, including 10-K filings from public SaaS companies on SEC EDGAR. Updated monthly. Benchmark yourself against real numbers, not a guru's slide deck.
Referral and content are the cheapest CAC in SaaS, but both need 6-12 months to compound. Most SaaS companies lean on paid because it's faster. Faster, and 3-4x more expensive.
Enterprise LTV is 180x PLG self-serve, but the sales cycle is 6-12 months. The most capital-efficient SaaS companies don't pick one. They use PLG to feed the enterprise pipeline.
"Every time we work with a SaaS company doing $1M-$5M ARR, the same patterns show up..."
Pulled from public SaaS 10-K filings (SEC EDGAR) and industry surveys. Updated monthly. Fill in the last column and be honest.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| ARR | $800K | $3.2M | $15M+ | -- |
| CAC Payback (months) | 22 | 14 | 7 | -- |
| Demo-to-Close Rate | 8% | 18% | 32% | -- |
| Net Revenue Retention | 85% | 105% | 130%+ | -- |
| Monthly Logo Churn | 8% | 5% | 2% | -- |
| Website Conv Rate | 1.2% | 3.0% | 6.8% | -- |
| Marketing % of Revenue | 35% | 22% | 12% | -- |
| LTV:CAC Ratio | 2:1 | 4:1 | 8:1 | -- |
Want the exact number? Get a detailed, personalized scorecard for your company.
Get Your Free SaaS ScorecardHow to read this: CAC payback over 22 months, or net revenue retention under 85%? That's most likely a positioning and retention problem, not a lead generation problem. It's the #1 pattern we see in SaaS audits.
Book a 30-min SaaS Strategy Session (free). We look at your pipeline infrastructure as it stands and find the biggest holes.
We pull your market data, your category, your competitors, where your positioning is thin. Built for your company, not pulled from a template.
You get a custom SaaS Market Report, yours to keep whether we work together or not. No strings.