Healthcare marketing in the US is moving fast. Patient acquisition is going digital, visits are going telehealth, and billing is going cash-pay. The practices that win treat their growth infrastructure the way they treat patient care: with precision, and with someone accountable.
A LASIK patient and a chiropractic patient do not think alike. Different fears, different rules, different levers. We build for the sector, not for generic "healthcare marketing."
Pick yours below.
Aesthetic medicine, neurotoxins, body contouring, IV therapy, peptide treatments. Cash-pay patients who come back. High LTV.
Cosmetic and reconstructive surgery. Rhinoplasty, breast augmentation, mommy makeover, BBL. The highest patient LTV in healthcare, and the longest decision.
General dentistry, cosmetic, orthodontics, implants. The most crowded local search market in healthcare. 200K+ practices in the US, all bidding on the same street.
Medical and cosmetic dermatology. Two revenue streams: insurance pays for the medical side, patients pay cash for the aesthetic side. Fastest-growing aesthetic demand.
UFE, PAE, varicose veins, pain management. Highest revenue per procedure. Most patients have never heard of these options.
That gap is the opportunity.
LASIK, cataract surgery, retinal care. Demand moves with the calendar. High procedure value ($2-5K) and a patient flow you can plan around.
Wellness practices, sports rehab, pain management. 62K+ practices, and the fewest of them doing digital marketing in all of healthcare. Open field.
Still a young category. Root-cause diagnostics, hormone optimization, gut health. Cash-pay, loyal patients, high LTV.
Every healthcare sector, side by side, same metrics. Click a row for the full sector breakdown.
| Sector | Market Size | Avg CPC | Avg CPL | Patient LTV | Competition | |
|---|---|---|---|---|---|---|
| Med Spas | $18.2B | $4.89 | $47 | $2,400-4,200/yr | High | View → |
| Plastic Surgery | $22.0B | $6.34 | $82 | $8,000-25,000 | Very High | View → |
| Dental | 200K+ practices | $5.12 | $36 | $1,200-3,600/yr | Very High | View → |
| Dermatology | $52B | $4.21 | $41 | $1,800-4,800/yr | Medium | View → |
| Interventional Radiology | $28B | $3.67 | $28 | $12,000+ | Low | View → |
| Ophthalmology / LASIK | $4.2B | $5.87 | $54 | $2,000-5,000 | Medium | View → |
| Chiropractic | 62K+ practices | $2.14 | $18 | $800-2,400/yr | Low | View → |
| Functional Medicine | Emerging | $1.92 | $22 | $3,000-8,000/yr | Very Low | View → |
What the data reveals: Interventional Radiology and Functional Medicine have the lowest competition and the highest patient LTV. Almost nobody in those sectors is spending on digital marketing. Chiropractic has the lowest cost per lead in healthcare.
Whoever moves first in these three owns the market for years.
"Dozens of healthcare practices, from a solo dermatologist to a multi-location med spa group. Same three patterns, every time..."
73% of the healthcare practices we audit have nothing connecting ad spend to booked patients. They spend $5-15K/month. Ask which dollar produced which patient and the room goes quiet.
38% of leads drop off between the form and the booked appointment. Most practices have no automated follow-up. A simple 2-minute SMS sequence brings back 20-30% of those patients.
Cheapest fix on this page.
Most healthcare practices put too much in Google Ads and too little in Meta. For aesthetic procedures, Meta brings leads in 30-40% cheaper. Practices stay on Google anyway because "that's what agencies recommend."
Agencies recommend what they know how to bill.
Tell us your practice type, your city, and what you spend now. We send back a custom market intelligence report with benchmarks for your sector and your zip code. Not a brochure.
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