Home services is a $657B industry. The winners are not the best contractors. They are the contractors with the best marketing infrastructure.
We build growth systems for the trades.
Get Your Free Market ReportA burst pipe and a new lawn are not the same customer. Different seasons, different service areas, different panic levels. We build lead generation for the trade, not generic contractor marketing.
Heating, cooling, and ventilation. Demand spikes with the weather, emergencies pay now, maintenance plans pay forever. High-ticket residential and commercial.
Emergency repairs, installations, maintenance. High urgency, high CPC. Whoever picks up first gets the job.
Storm damage, replacements, inspections. Demand arrives with the weather, insurance pays the bill, and one customer is worth a lot.
Lawn care, hardscaping, maintenance contracts. Sign them once, bill them every month. Marketing runs with the seasons.
Termite, rodent, mosquito, general pest. Recurring service plans, and demand that peaks every time the weather turns.
Live market data from public sources, updated monthly. Use it to see where you stand, where the open demand is, and where the money should go.
Google Local Service Ads (LSAs) are the cheapest paid lead in home services. Most contractors still aren't running them. SEO is cheaper still, but it takes 4-6 months to compound.
Patience is the price.
Roofing wins the single job. HVAC wins the decade. The maintenance plan makes HVAC the strongest long-term LTV play in home services.
"Every contractor we meet doing $80K-$200K/month has the same problems. They just call them something else..."
Benchmarks from public data, updated weekly. Put your numbers in the last column and see which row stings.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Monthly Revenue | $60K | $180K | $420K | -- |
| Leads / Month | 25 | 80 | 200+ | -- |
| Cost Per Lead | $68 | $42 | $18 | -- |
| Response Time (minutes) | 240+ | 45 | <3 | -- |
| Avg Job Value | $280 | $650 | $1,400 | -- |
| Repeat Customer Rate | 18% | 35% | 62% | -- |
| Google Reviews | 35 | 120 | 500+ | -- |
| Website Conversion Rate | 1.5% | 3.2% | 8.1% | -- |
Want the exact numbers for your business, not the industry? We build you a scorecard.
Get Your Free ScorecardHow to read this: Response time over 45 minutes? Repeat rate under 18%? That's a follow-up and retention problem, not a lead problem.
Buying more leads just means losing more leads. It's the #1 pattern we see in home services audits.
Book a 30-min Home Services Strategy Session (free). We go through your marketing infrastructure and find the biggest gaps. No pitch deck.
We pull your market data. Your service area, your competitors, where the demand is going unanswered. Your numbers, not generic advice.
You get a custom Market Report. Yours to keep whether we work together or not. No strings attached.