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Email & Nurture

5 articles by Filip Kovacevic

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Featured image for the article: ADS BUY EMAIL EARNS. The margin is in the follow-up.

Email & Nurture · October 13, 2026

Email as the Profit Center of a Service Business

The first mass email went to about 400 people in 1978 and reportedly brought in 13 million dollars.

Featured image for the article: EIGHT EMAILS ONE ASK. Written out, in order.

Email & Nurture · October 13, 2026

The Lead-First Email Sequence: Eight Emails, Written Out

A shaving cream became a national brand by putting six small signs in a row along the highway, one line each.

Featured image for the article: ONE EMAIL ONE JOB. Six levers, one at a time.

Email & Nurture · October 13, 2026

Each Email Isolates One Lever: Writing a Sequence From a Pillar

In a well-known study, shoppers who tasted from a smaller selection of jams were more satisfied than those faced with a large one.

Featured image for the article: A REASON EVERY MONTH. The catalog, sold on a calendar.

Email & Nurture · October 13, 2026

Promo Calendars and the Catalog Model

Singles' Day began as an informal celebration among college students.

Featured image for the article: FIVE MINUTES. Then the lead goes cold.

Email & Nurture · October 13, 2026

Speed to Lead: The First Five Minutes Decide the Deal

Researchers sent enquiries to 2,241 companies and timed the replies.