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Business Models & Agency Ops

5 articles by Filip Kovacevic

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Featured image for the article: YOUR REAL BUSINESS. Defined by the need, not the product.

Business Models & Agency Ops · October 13, 2026

What Business Are You Really In?

In 1960 Theodore Levitt warned that companies define themselves by their product instead of their customer's need.

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Business Models & Agency Ops · October 13, 2026

CMO vs CRO: The Zigzag Revenue Diagnostic

CRO means two different things: a Chief Revenue Officer, who owns all revenue, and conversion rate optimization, which improves single steps.

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Featured image for the article: CLAIMS YOU CAN PROVE. Five FTC risk drivers.

Business Models & Agency Ops · October 13, 2026

The FTC Risk Drivers in Marketing Claims

In October 2021 the FTC sent a notice to more than 1,100 businesses selling money-making opportunities, warning of penalties of up to $43,792 per violation for deceptive earnings claims.

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Featured image for the article: PUBLISH THE EXPERT. They bring skill. You bring reach.

Business Models & Agency Ops · October 13, 2026

Publish Someone Else's Expertise

In 1991 a small publisher released DOS For Dummies, written by Dan Gookin.

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Featured image for the article: LISTEN FOR THE NO. What markets refuse shows what to build.

Business Models & Agency Ops · October 13, 2026

What They Say No To Is What They Want

Netflix began in 1998 renting DVDs one at a time.

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