The PE firms winning in 2026 aren't just better at closing. They're better at being found. Proprietary deal sourcing, portfolio company growth, and LP engagement all start with marketing infrastructure, and most firms don't have it.
Get Your Free Market ReportA lower middle market buyout shop and a growth equity fund source differently, own differently, and grow differently. So we build strategy-specific infrastructure, not generic PE marketing.
Proprietary deal flow, cold outreach, thought leadership, and a digital presence that brings founders to you.
Marketing infrastructure, revenue growth playbooks, and faster go-to-market for the companies you already own.
LP engagement, fund marketing, thought leadership, and digital credibility for when the next fundraise starts.
Live market data from public sources, updated monthly. Use it to check your positioning, spot the openings, and source smarter.
Referral networks give you the cheapest qualified meetings. They also run out. The firms growing fastest are building content + outreach infrastructure that produces 20-40 proprietary meetings a quarter.
Add-ons create the most value per dollar. Revenue growth marketing is the lever you can pull again and again, and it compounds across the whole portfolio.
"Every PE firm we sit down with, $50M-$500M AUM, same story. The patterns don't change.."
These benchmarks come from public filings and industry data. Updated monthly.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Proprietary Deal % | 12% | 28% | 55% | -- |
| Outreach Response Rate | 2% | 8% | 18% | -- |
| Portfolio Revenue Growth YoY | 5% | 12% | 28% | -- |
| LP Meeting Conv Rate | 8% | 22% | 45% | -- |
| Fundraising Cycle (months) | 24+ | 18 | 10 | -- |
| Portco Marketing ROI | 1.5x | 3.2x | 7x | -- |
| Deal Close Rate (proprietary) | 5% | 15% | 30% | -- |
| Investor Retention Rate | 60% | 78% | 92% | -- |
Where does your firm actually land on this table? Get a detailed, personalized scorecard.
Get Your Free ScorecardHow to read this: Proprietary deal rate below 12%? Outreach response rate below 2%? Then you likely have a positioning and infrastructure problem, not a deal flow problem, and it is the #1 pattern we see in PE firm audits.
Book a 30-min PE Strategy Session (free). We look at how you source deals today and how your portfolio companies market.
We pull your market data: your target sectors, your competitors, where your positioning has holes. Custom intelligence, not a recycled deck.
You get a custom PE Market Report, yours to keep whether we work together or not. No strings.