HVAC has the highest average job value and the best recurring revenue of any home service trade. Then seasonal demand flips and the phones go quiet. The companies busy all year built marketing that doesn't care what month it is.
Get Your Free HVAC Market ReportLive data, pulled from government and public sources. Refreshed every month via DataPulse.
Google Local Service Ads are the cheapest paid lead in HVAC, and you pay per lead, not per click. Most HVAC companies still aren't running them. That's the gap.
Maintenance plan customers are worth the most because they stay for years and buy the new system from you when the old one gives out. Turning repair calls into maintenance plans is the #1 revenue lever. Not more ads.
Plans.
"Every time we work with an HVAC company doing $100K-$300K/month, the same patterns show up..."
Benchmarks built from government data and industry sources. Refreshed every month.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Monthly Revenue | $80K | $220K | $500K+ | -- |
| Leads / Month | 30 | 90 | 250 | -- |
| Cost Per Lead | $65 | $38 | $15 | -- |
| Response Time | 4+ hrs | 45 min | < 3 min | -- |
| Avg Job Value | $450 | $2,800 | $12,000 | -- |
| Maintenance Members | 50 | 250 | 800+ | -- |
| Google Reviews | 40 | 150 | 600+ | -- |
| Website Conversion Rate | 1.5% | 3.5% | 8.5% | -- |
Want to see exactly where you stand?
Get Your Free ScorecardHow to read this: Response time above 45 minutes, or maintenance members below 50? That's a speed and retention problem. More leads won't fix it.
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