One roofing job can be worth $8,000-$25,000. Most roofers still chase storms and knock doors, which doesn't scale and doesn't build a brand. The companies winning are the ones homeowners already trust before the storm hits.
Get Your Free Roofing Market ReportLive data from government and public sources. Updated monthly via DataPulse.
SEO is the most underrated channel in roofing. 'Roofing company + city' costs $68 a click. Rank for it and the same leads cost $18 each.
Metal roofing has the highest margin and the fastest-growing demand. Rare combo. The companies known for premium materials are winning the most profitable customers.
"Every time we work with a roofer doing $100K-$300K/month, the same patterns show up..."
Benchmarks from government data and industry sources. Updated monthly.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Monthly Revenue | $80K | $250K | $600K+ | -- |
| Leads / Month | 20 | 65 | 180 | -- |
| Cost Per Lead | $85 | $52 | $22 | -- |
| Estimate Close Rate | 15% | 28% | 45% | -- |
| Avg Job Value | $4,500 | $12,500 | $18,000+ | -- |
| Repeat/Referral Rate | 12% | 28% | 48% | -- |
| Google Reviews | 30 | 120 | 500+ | -- |
| Website Conversion Rate | 1.2% | 3.0% | 6.8% | -- |
Want to see exactly where you stand?
Get Your Free ScorecardHow to read this: If your estimate close rate is under 15% or your cost per lead is over $85, don't buy more leads. Fix the sales process and the landing page first.
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