Pest control has the best subscription math in home services: 70%+ of revenue comes from recurring plans. Most companies still sell one-time treatments anyway. The ones growing turn every call into a quarterly plan.
Get Your Free Pest Control Market ReportLive data from government and public sources. Updated monthly via DataPulse.
Pest control has some of the cheapest CPCs in home services. The click is not where the money is. The plan is: a $24 lead that becomes a $1,200/yr plan pays for itself 50x over.
Termite bonds have the highest LTV. They renew every year and cost almost nothing to service. Get to 500+ bonds and next year's revenue stops being a guess.
"Every time we work with a pest control company doing $50K-$150K/month, the same patterns show up..."
Benchmarks from government data and industry sources. Updated monthly.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Monthly Revenue | $40K | $120K | $300K+ | -- |
| Leads / Month | 30 | 80 | 200 | -- |
| Cost Per Lead | $38 | $24 | $10 | -- |
| Plan Conversion Rate | 15% | 35% | 65% | -- |
| Recurring Revenue % | 25% | 55% | 80%+ | -- |
| Avg Plan Value | $600/yr | $1,200/yr | $3,500/yr | -- |
| Google Reviews | 20 | 80 | 350+ | -- |
| Website Conversion Rate | 2.0% | 4.5% | 9.0% | -- |
Want to see exactly where you stand?
Get Your Free ScorecardHow to read this: If recurring revenue is under 25% or plan conversion is under 15%, you're running a one-time business in a subscription industry. The work is the same. The money isn't.
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