Pest control has the strongest subscription economics in home services -- 70%+ of revenue from recurring plans. But most companies are still selling one-time treatments. The ones scaling are the ones converting every call into a quarterly plan.
Get Your Free Pest Control Market ReportLive data from government and public sources. Updated weekly via DataPulse.
Pest control has some of the cheapest CPCs in home services. The real economics are in the subscription conversion -- a $24 lead that converts to a $1,200/yr plan pays for itself 50x over.
Termite bonds have the highest LTV because they renew annually with minimal service cost. Companies with 500+ termite bonds have built a predictable revenue engine.
"Every time we work with a pest control company doing $50K-$150K/month, the same patterns show up..."
Benchmarks from government data and industry sources. Updated weekly.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Monthly Revenue | $40K | $120K | $300K+ | -- |
| Leads / Month | 30 | 80 | 200 | -- |
| Cost Per Lead | $38 | $24 | $10 | -- |
| Plan Conversion Rate | 15% | 35% | 65% | -- |
| Recurring Revenue % | 25% | 55% | 80%+ | -- |
| Avg Plan Value | $600/yr | $1,200/yr | $3,500/yr | -- |
| Google Reviews | 20 | 80 | 350+ | -- |
| Website Conversion Rate | 2.0% | 4.5% | 9.0% | -- |
Want to see exactly where you stand?
Get Your Free ScorecardHow to read this: If your recurring revenue is below 25% or your plan conversion rate is below 15%, you're running a one-time service business when you should be running a subscription business.
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