Landscaping has the best recurring revenue model in home services: maintenance contracts, seasonal cleanups, hardscaping upgrades. The companies growing aren't chasing one-off jobs. They're building a book of clients who come back every year.
Get Your Free Landscaping Market ReportLive data, pulled from government and public sources. Refreshed every month via DataPulse.
Landscaping has the cheapest clicks in home services. The money isn't in the click, it's in the upsell. Take a lawn care lead to hardscaping and you earn 15x more per customer.
Annual maintenance contracts are the base. They pay every year and open the door to $8K-$15K hardscaping upsells. Every one-time job should leave as a contract.
"Every time we work with a landscaper doing $40K-$120K/month, the same patterns show up..."
Benchmarks built from government data and industry sources. Refreshed every month.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Monthly Revenue | $40K | $120K | $300K+ | -- |
| Leads / Month | 20 | 60 | 150 | -- |
| Cost Per Lead | $35 | $22 | $8 | -- |
| Contract Conversion Rate | 15% | 32% | 55% | -- |
| Avg Contract Value | $1,200/yr | $2,800/yr | $5,500/yr | -- |
| Hardscape Upsell Rate | 5% | 15% | 35% | -- |
| Google Reviews | 15 | 80 | 300+ | -- |
| Website Conversion Rate | 1.8% | 4.0% | 8.5% | -- |
Want to see exactly where you stand?
Get Your Free ScorecardHow to read this: Contract conversion below 15%, or hardscape upsell below 5%? The revenue is already in your customer list. You just haven't asked for it.
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