Dermatology has a dual revenue model: insurance-based medical dermatology plus cash-pay cosmetic services. The practices scaling fastest don't pick a side, they build marketing that grows both. Medical fills the chairs, cosmetic fills the margin.
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Medical dermatology patients often convert to cosmetic services when someone actually offers. The cheapest 'cosmetic lead' is often a medical patient already in your chair.
Patients who cross from medical to cosmetic dermatology have 4.3x higher LTV. That crossover pathway is the #1 revenue lever in the building.
"Every time we work with a derm practice doing $80K-$200K/month, the same patterns show up..."
Pulled from government data and industry sources, updated monthly. Find your row.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Monthly Revenue | $80K | $180K | $400K+ | -- |
| New Patients / Month | 20 | 50 | 120 | -- |
| Cost Per Lead | $75 | $52 | $22 | -- |
| Cosmetic Revenue % | 15% | 35% | 55% | -- |
| Avg Cosmetic Case Value | $450 | $1,200 | $3,800 | -- |
| Medical-to-Cosmetic Crossover | 4% | 12% | 22% | -- |
| Google Reviews | 25 | 100 | 350+ | -- |
| Website Conversion Rate | 1.5% | 3.2% | 6.8% | -- |
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Get Your Free ScorecardHow to read this: Cosmetic revenue under 15% of total, or medical-to-cosmetic crossover under 4%? You're sitting on a massive untapped revenue opportunity, and the patients are already in your chairs. Nobody has asked them yet.
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