IR is the least-marketed specialty in medicine -- which means the first practices to build marketing infrastructure will dominate. Patients are searching for minimally invasive alternatives. The question is whether they find you or a surgeon.
Get Your Free Interventional Radiology Market ReportLive market data from government and public sources. Updated weekly via DataPulse.
Direct-to-patient marketing via SEO and content is the biggest opportunity in IR. Most practices rely solely on physician referrals at $150+ per patient when organic search can deliver patients at $18-22.
UFE has the highest case value and the highest patient search volume. Practices that rank for fibroid-related keywords capture patients who would otherwise default to hysterectomy.
"Every time we work with an IR practice doing $100K-$300K/month, the same pattern shows up..."
Benchmarks compiled from government data and industry sources. Updated weekly.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Monthly Revenue | $100K | $250K | $600K+ | -- |
| New Patients / Month | 8 | 22 | 55 | -- |
| Cost Per Patient | $200 | $65 | $25 | -- |
| Referral vs Direct % | 95/5 | 70/30 | 40/60 | -- |
| Avg Case Value | $4,500 | $8,000 | $12,000 | -- |
| Patient Satisfaction | 90% | 95% | 99% | -- |
| Google Reviews | 5 | 35 | 150+ | -- |
| Website Conversion Rate | 0.8% | 2.5% | 5.5% | -- |
Want to see exactly where you stand?
Get Your Free ScorecardHow to read this: If your referral vs. direct split is 95/5 or worse, you're one lost referring physician away from a revenue crisis. Building a direct-to-patient channel isn't optional -- it's risk mitigation.
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