IR is the least-marketed specialty in medicine, so the first practices to build real marketing own the market. Patients are searching for minimally invasive options right now. They find you, or they find a surgeon.
Get Your Free Interventional Radiology Market ReportLive numbers from government and public sources. Refreshed every month through DataPulse.
Direct-to-patient through SEO and content is the biggest open door in IR. Most practices pay $150+ per patient through physician referrals. Organic search brings them in at $18-22.
UFE has the highest case value and the most patient searches. Rank for fibroid keywords and you reach patients who would otherwise default to hysterectomy.
"Every time we work with an IR practice doing $100K-$300K/month, the same pattern shows up..."
Benchmarks pulled from government data and industry sources. Refreshed every month.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Monthly Revenue | $100K | $250K | $600K+ | -- |
| New Patients / Month | 8 | 22 | 55 | -- |
| Cost Per Patient | $200 | $65 | $25 | -- |
| Referral vs Direct % | 95/5 | 70/30 | 40/60 | -- |
| Avg Case Value | $4,500 | $8,000 | $12,000 | -- |
| Patient Satisfaction | 90% | 95% | 99% | -- |
| Google Reviews | 5 | 35 | 150+ | -- |
| Website Conversion Rate | 0.8% | 2.5% | 5.5% | -- |
Want to see exactly where you stand?
Get Your Free ScorecardHow to read this: Referral vs. direct at 95/5 or worse? You're one lost referring physician away from a revenue crisis. A direct-to-patient channel isn't a growth play.
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