Meta ads run $8-$15 CPM on average, depending on your industry and targeting. Put in your lead goal. This calculator uses real 2026 benchmarks to show your budget, impressions, clicks, and leads, based on what businesses in your industry actually spend.
Most local businesses spend $1,500-$8,000/month on Meta ads. For visual work like med spas and plastic surgery, Meta often delivers leads 30-40% cheaper than Google Ads. The creative does the selling, so the budget doesn't have to.
Want the right split between Google Ads and Meta Ads for your business? Not a guess. Your numbers.
Get a Custom Channel Strategy - Free| Industry | Avg CPM | CTR | Meta CPL | Google CPL | Meta Advantage | Typical Budget |
|---|---|---|---|---|---|---|
| Med Spa | $14 | 1.8% | $32 | $45 | -29% cheaper | $1.5K-$8K |
| Plastic Surgery | $18 | 1.2% | $55 | $75 | -27% cheaper | $2K-$10K |
| Dental | $10 | 1.5% | $28 | $35 | -20% cheaper | $1K-$5K |
| Dermatology | $12 | 1.4% | $30 | $40 | -25% cheaper | $1.5K-$6K |
| Chiropractic | $8 | 1.6% | $22 | $30 | -27% cheaper | $800-$4K |
| Functional Medicine | $9 | 1.7% | $20 | $25 | -20% cheaper | $800-$4K |
| Law Firm | $20 | 0.8% | $95 | $120 | -21% cheaper | $2K-$15K |
| Roofing | $15 | 0.8% | $60 | $65 | -8% | $1.5K-$8K |
| HVAC | $12 | 1.0% | $48 | $55 | -13% | $1K-$5K |
| Plumbing | $10 | 0.9% | $42 | $42 | Same | $800-$4K |
| Landscaping | $8 | 1.2% | $25 | $30 | -17% | $800-$4K |
| Pest Control | $9 | 1.1% | $28 | $35 | -20% | $800-$3K |
| Financial Advisor | $15 | 0.9% | $55 | $50 | +10% more | $1.5K-$8K |
| Accounting | $8 | 1.2% | $22 | $28 | -21% | $800-$3K |
| SaaS / B2B | $22 | 0.7% | $130 | $150 | -13% | $3K-$30K |
| E-Commerce | $10 | 1.5% | $8 | $15 | -47% cheaper | $1.5K-$15K |