Meta ads cost an average of $8-$15 CPM depending on your industry and targeting. This calculator uses realistic 2026 benchmarks to estimate your budget, impressions, clicks, and leads - based on what businesses in your industry actually spend.
Most local businesses spend $1,500-$8,000/month on Meta ads. For visual industries like med spas and plastic surgery, Meta often delivers 30-40% cheaper leads than Google Ads because the creative does the selling.
Want to know the optimal split between Google Ads and Meta Ads for your specific business?
Get a Custom Channel Strategy - Free| Industry | Avg CPM | CTR | Meta CPL | Google CPL | Meta Advantage | Typical Budget |
|---|---|---|---|---|---|---|
| Med Spa | $14 | 1.8% | $32 | $45 | -29% cheaper | $1.5K-$8K |
| Plastic Surgery | $18 | 1.2% | $55 | $75 | -27% cheaper | $2K-$10K |
| Dental | $10 | 1.5% | $28 | $35 | -20% cheaper | $1K-$5K |
| Dermatology | $12 | 1.4% | $30 | $40 | -25% cheaper | $1.5K-$6K |
| Chiropractic | $8 | 1.6% | $22 | $30 | -27% cheaper | $800-$4K |
| Functional Medicine | $9 | 1.7% | $20 | $25 | -20% cheaper | $800-$4K |
| Law Firm | $20 | 0.8% | $95 | $120 | -21% cheaper | $2K-$15K |
| Roofing | $15 | 0.8% | $60 | $65 | -8% | $1.5K-$8K |
| HVAC | $12 | 1.0% | $48 | $55 | -13% | $1K-$5K |
| Plumbing | $10 | 0.9% | $42 | $42 | Same | $800-$4K |
| Landscaping | $8 | 1.2% | $25 | $30 | -17% | $800-$4K |
| Pest Control | $9 | 1.1% | $28 | $35 | -20% | $800-$3K |
| Financial Advisor | $15 | 0.9% | $55 | $50 | +10% more | $1.5K-$8K |
| Accounting | $8 | 1.2% | $22 | $28 | -21% | $800-$3K |
| SaaS / B2B | $22 | 0.7% | $130 | $150 | -13% | $3K-$30K |
| E-Commerce | $10 | 1.5% | $8 | $15 | -47% cheaper | $1.5K-$15K |