The recommended Google Ads budget depends on three things: your industry, your average cost-per-click, and how many leads you need. This calculator uses real 2026 CPC data to give you a budget recommendation. Not a guess.
The average small business spends $2,000-$10,000/month on Google Ads. Where you land in that range comes down to your industry's CPC and how many leads you want.
Want the number for your market, your competitors, and your goals? That's a conversation, not a calculator.
Get Your Custom Analysis - Free| Industry | Blended CPC | Conv Rate | Cost Per Lead | Customer LTV | Typical Budget |
|---|---|---|---|---|---|
| SaaS / B2B Tech | $20 | 3.5% | $150 | $6,000+ | $5K-$50K |
| Law Firms | $25 | 5% | $120 | $5,000+ | $3K-$25K |
| Plastic Surgery | $15 | 6% | $75 | $12,000+ | $3K-$15K |
| Roofing | $18 | 8% | $65 | $8,500 | $2K-$10K |
| HVAC | $15 | 10% | $55 | $950 | $1.5K-$8K |
| Financial Advisor | $10 | 6% | $50 | $8,000+ | $2K-$10K |
| Med Spa | $12 | 8% | $45 | $2,800 | $2K-$10K |
| Plumbing | $12 | 11% | $42 | $650 | $1K-$6K |
| Dermatology | $10 | 8% | $40 | $2,200 | $2K-$8K |
| Dental | $8 | 9% | $35 | $1,800 | $1.5K-$8K |
| Pest Control | $10 | 11% | $35 | $600 | $1K-$5K |
| Chiropractic | $8 | 10% | $30 | $1,600 | $1K-$5K |
| Landscaping | $8 | 10% | $30 | $2,400 | $1K-$5K |
| Accounting / CPA | $6 | 9% | $28 | $3,000 | $1K-$5K |
| Functional Medicine | $6 | 8% | $25 | $4,000 | $1K-$5K |
| E-Commerce / DTC | $3 | 3% | $15 | $120 | $2K-$20K |
| Insurance - Medicare | $15 | 12% | $25 | $2,400 | $2K-$8K |
| Insurance - Life | $22 | 10% | $22 | $3,600 | $1.5K-$6K |
| Insurance - Auto | $28 | 15% | $28 | $1,800 | $2K-$8K |
| Insurance - Commercial | $40 | 12% | $40 | $15,000 | $3K-$10K |