Commercial insurance is an $800 billion market, and most brokers still grow it with handshakes, referrals, and trade show badges. Meanwhile the business owner is on Google asking about coverage, and the answer comes from a carrier, not from you. That gap in commercial insurance marketing is enormous.
Get Your Free Commercial Insurance Market ReportLive numbers from government and public sources. Refreshed every month via DataPulse.
SEO and referral partners bring the cheapest commercial insurance leads. For mid-market B2B, LinkedIn beats Google Ads.
A large commercial account is worth paying real money to land. Specialty niches give you the best mix of light competition and heavy deal size.
"Every commercial insurance broker we meet at $200K-$500K/year says the same four things..."
Benchmarks pulled from government data and industry sources. Refreshed monthly.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Annual Revenue | $150K | $350K | $750K+ | -- |
| Accounts in Book | 60 | 150 | 300+ | -- |
| Cost Per Lead | $75 | $40 | $18 | -- |
| Lead-to-Quote Rate | 5% | 12% | 22% | -- |
| Avg Policy Premium | $8K/yr | $15K/yr | $28K/yr | -- |
| Retention Rate | 80% | 87% | 94% | -- |
| LinkedIn Connections | 200 | 800 | 2,000+ | -- |
| Website Conversion Rate | 0.3% | 1.2% | 2.8% | -- |
Want your real numbers in that last column?
Get Your Free ScorecardHow to read this: Lead-to-quote under 5%, or retention under 80%? That is a qualification and service problem, not a lead volume problem. Fix retention before you buy more leads.
Book a 30-min Commercial Insurance Strategy Session (free).
We pull your market data: your area, your competitors, the gaps nobody is filling.
You get a custom Market Report. Yours to keep, no strings attached.