InsurTech Raised $1B Last Quarter.
Most Still Can't Solve Customer Acquisition.

How we run InsurTech marketing: the numbers first

InsurTech is one of the most expensive corners of search. Our monthly pull of Google Ads Keyword Planner data puts the InsurTech head-term basket at about $123 per top-of-page click, on roughly 6,900 US searches a month. Auto insurance runs $141 and home insurance $151, so you are not alone up there.

Our article on Google Ads cost per click by industry has the full 50-segment table and the break-even math that decides whether those clicks fit your unit economics. Short version? At that price a campaign is judged on customer value times close rate times click-to-lead rate, and cost per click is the wrong number to stare at.

That is why an InsurTech marketing agency engagement with us starts with math, not a mood board. We back-solve the monthly budget from the customers you need, your close rate, and your click-to-lead rate, using the method in how to size a Google Ads budget. Then we build the ad and the page as one unit, so the person who clicked lands on the thing they clicked for, the discipline in ad-to-page alignment.

On Meta, every account goes through our settings lockdown before a dollar is spent. Meta's defaults widen your audience and rewrite your copy, and in a category with $100-plus clicks that is not a feature, it is a bill.

On the organic side, InsurTech buyers research for months before they talk to anyone. A brochure site earns none of those months. We build the content as a hub-and-spoke map: one complete guide per product line, deeper spokes on the questions buyers actually type, every page linking down to the page that books the call.

Every article carries a named author and verified sources. Google and AI answer engines both reward that, and in a category where trust decides the click, it is the whole game.