The DTC brands that survived the iOS 14 apocalypse did one thing: they built owned channels. Email, SMS, community, and content now drive more revenue than Meta Ads for the top 10%. We build the infrastructure that makes that shift possible.
Get Your Free DTC Market ReportLive data from government and public sources. Updated weekly via DataPulse.
Email/SMS is 7x cheaper than Meta Ads for DTC. The top brands generate 30-40% of revenue from owned channels -- making every paid acquisition more profitable.
Subscription-based categories dominate LTV. The #1 lever for any DTC brand is converting one-time buyers into subscribers.
"Every time we work with a DTC brand doing $50K-$150K/month, the same patterns show up..."
Benchmarks from government data and industry sources.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Monthly Revenue | $30K | $120K | $500K+ | -- |
| Blended ROAS | 1.5x | 3.2x | 6.5x | -- |
| CAC | $55 | $28 | $12 | -- |
| Repeat Purchase Rate | 12% | 28% | 52% | -- |
| Email Revenue % | 5% | 22% | 40% | -- |
| Subscription % | 0% | 15% | 45% | -- |
| Cart Abandonment | 78% | 69% | 55% | -- |
| Conv Rate | 1.2% | 2.5% | 4.8% | -- |
Want to see where you stand?
Get Your Free ScorecardHow to read this: If your email revenue is below 5% or your repeat purchase rate is below 12%, you're leaving the most profitable part of DTC on the table.
Book a 30-min DTC Strategy Session (free).
We pull your market data -- competitors, gaps, opportunities.
You get a custom Market Report -- yours to keep, no strings.