The DTC brands that lived through iOS 14 all did one thing. They built channels they own. Email, SMS, community, and content now drive more revenue than Meta Ads for the top 10%, and we build the infrastructure that gets you there.
Get Your Free DTC Market ReportLive numbers from government and public sources. Refreshed every month through DataPulse.
Email/SMS costs 7x less than Meta Ads for DTC. The top brands pull 30-40% of revenue from channels they own. That's what makes every paid customer worth buying.
Subscription categories own the LTV chart. The #1 lever for any DTC brand? Turning one-time buyers into subscribers.
"Every time we work with a DTC brand doing $50K-$150K/month, the same patterns show up..."
Benchmarks pulled from government data and industry sources.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Monthly Revenue | $30K | $120K | $500K+ | -- |
| Blended ROAS | 1.5x | 3.2x | 6.5x | -- |
| CAC | $55 | $28 | $12 | -- |
| Repeat Purchase Rate | 12% | 28% | 52% | -- |
| Email Revenue % | 5% | 22% | 40% | -- |
| Subscription % | 0% | 15% | 45% | -- |
| Cart Abandonment | 78% | 69% | 55% | -- |
| Conv Rate | 1.2% | 2.5% | 4.8% | -- |
Want to see where you stand?
Get Your Free ScorecardHow to read this: Email revenue under 5%, or repeat purchase rate under 12%? That's the part of DTC that pays best, and you're not in it.
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