Subscription is the best model in e-commerce. Predictable revenue, higher LTV, lower CAC. But the churn curve is brutal, and the brands winning build retention into every touchpoint instead of hoping people stick.
Get Your Free Subscription Market ReportLive numbers from government and public sources. Refreshed every month through DataPulse.
Turning a one-time buyer into a subscriber by email costs 1/7th of buying a new one through ads. Your email list is the cheapest subscription growth channel you have. Most brands treat it like a receipt printer.
Subscribers who make it past month 3 are worth 7x the ones who quit in month 1. The first 90 days decide everything. Put your retention budget there.
"Every time we work with a subscription brand doing $30K-$150K/month, the same patterns show up..."
Benchmarks pulled from government data and industry sources.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Monthly Revenue | $20K | $80K | $300K+ | -- |
| Active Subscribers | 200 | 1,500 | 8,000+ | -- |
| Cost Per Subscriber | $55 | $35 | $15 | -- |
| Monthly Churn | 10%+ | 6.8% | 3.5% | -- |
| Subscriber LTV (12mo) | $120 | $280 | $480+ | -- |
| Reactivation Rate | 5% | 15% | 30% | -- |
| NPS Score | 20 | 45 | 70+ | -- |
| Email Open Rate | 15% | 28% | 42% | -- |
Want to see where you stand?
Get Your Free ScorecardHow to read this: Monthly churn above 10%, or subscriber LTV under $120? That's a retention crisis, not a growth problem. Fixing the first 90 days is the highest-ROI move you can make.
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