The Home Services Market Is a Goldmine.
Most Contractors Are Leaving Money on the Table.
Home services is a $657B industry where the winners aren't the best contractors -- they're the ones with the best marketing infrastructure. We build growth systems for the trades.
Get Your Free Market ReportMarket (2026)
Growth YoY
Per Lead
Online First
Every trade has different seasonality, service areas, and customer psychology. We build sector-specific lead generation -- not generic contractor marketing.
HVAC
Heating, cooling, and ventilation. Seasonal demand, emergency services, maintenance plans. High-ticket residential and commercial.
Plumbing
Emergency repairs, installations, maintenance. High urgency, high CPC. Speed-to-lead is everything.
Roofing
Storm damage, replacements, inspections. Seasonal spikes, insurance claims, high lifetime value.
Landscaping
Lawn care, hardscaping, maintenance contracts. Recurring revenue model, seasonal marketing.
Pest Control
Termite, rodent, mosquito, general pest. Recurring service plans, seasonal demand peaks.
What the Data Says About Home Services Growth in 2026
Live market data from public sources. Updated weekly. Use this to evaluate your positioning, identify opportunities, and make smarter growth decisions.
Google Local Service Ads (LSAs) deliver the best paid CPL for home services -- and most contractors are still not running them. SEO delivers the cheapest leads overall, but takes 4-6 months to compound.
Roofing has the highest single-job value, but HVAC's recurring maintenance model makes it the strongest long-term LTV play in home services.
Why Most Home Services Companies Plateau at $200K/Month
"Every time we work with a contractor doing $80K-$200K/month, the same patterns show up..."
What They Think
What's Actually Happening
How Does Your Business Compare?
These benchmarks are compiled from public data and updated weekly. Use them to evaluate your marketing performance against the industry.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Monthly Revenue | $60K | $180K | $420K | -- |
| Leads / Month | 25 | 80 | 200+ | -- |
| Cost Per Lead | $68 | $42 | $18 | -- |
| Response Time (minutes) | 240+ | 45 | <3 | -- |
| Avg Job Value | $280 | $650 | $1,400 | -- |
| Repeat Customer Rate | 18% | 35% | 62% | -- |
| Google Reviews | 35 | 120 | 500+ | -- |
| Website Conversion Rate | 1.5% | 3.2% | 8.1% | -- |
Want to see exactly where you stand? Get a detailed, personalized scorecard for your business.
Get Your Free ScorecardHow to read this: If your response time is above 45 minutes or your repeat customer rate is below 18%, you likely have a follow-up and retention problem -- not a lead problem. This is the #1 pattern we see in home services audits.
From $180K/mo to $420K/mo in 8 Months
Before Anar
After Anar (8 Months)
This Is for You If
- Your home services company does $50K+/month and you're ready to scale
- You have 3+ service trucks and want to keep them full year-round
- You're ready for a 90-day commitment to building real growth infrastructure
- You want to know exactly which marketing dollar generated which booked job
This Is Not for You If
- You're a solo operator or just getting started
- You "just want more calls" without tracking what happens after
- You don't have a CRM and aren't willing to adopt one
- You're looking for the cheapest option, not the most effective one
Book a 30-min Home Services Strategy Session (free). We'll review your current marketing infrastructure and identify the biggest gaps.
We pull your market data -- your service area, your competitors, your opportunity gaps. Custom intelligence, not generic advice.
You get a custom Market Report -- yours to keep whether we work together or not. No strings attached.