How Much Should You Spend on Meta (Facebook) Ads?
Meta ads cost an average of $8-$15 CPM depending on your industry and targeting. This calculator uses realistic 2026 benchmarks to estimate your budget, impressions, clicks, and leads - based on what businesses in your industry actually spend.
Most local businesses spend $1,500-$8,000/month on Meta ads. For visual industries like med spas and plastic surgery, Meta often delivers 30-40% cheaper leads than Google Ads because the creative does the selling.
Your Meta Ads Details
A "lead" = form fill, message, phone call, or booking from your Meta ads.
How much revenue does one customer generate? Pre-filled based on your industry.
Your Meta Ads Projection
Select your industry and enter your lead goal to see your recommended Meta Ads budget.
Want to know the optimal split between Google Ads and Meta Ads for your specific business?
Get a Custom Channel Strategy - FreeAlready know your Google Ads budget? Use the Google Ads Calculator
Meta Ads Benchmarks by Industry (2026)
| Industry | Avg CPM | CTR | Meta CPL | Google CPL | Meta Advantage | Typical Budget |
|---|---|---|---|---|---|---|
| Med Spa | $14 | 1.8% | $32 | $45 | -29% cheaper | $1.5K-$8K |
| Plastic Surgery | $18 | 1.2% | $55 | $75 | -27% cheaper | $2K-$10K |
| Dental | $10 | 1.5% | $28 | $35 | -20% cheaper | $1K-$5K |
| Dermatology | $12 | 1.4% | $30 | $40 | -25% cheaper | $1.5K-$6K |
| Chiropractic | $8 | 1.6% | $22 | $30 | -27% cheaper | $800-$4K |
| Functional Medicine | $9 | 1.7% | $20 | $25 | -20% cheaper | $800-$4K |
| Law Firm | $20 | 0.8% | $95 | $120 | -21% cheaper | $2K-$15K |
| Roofing | $15 | 0.8% | $60 | $65 | -8% | $1.5K-$8K |
| HVAC | $12 | 1.0% | $48 | $55 | -13% | $1K-$5K |
| Plumbing | $10 | 0.9% | $42 | $42 | Same | $800-$4K |
| Landscaping | $8 | 1.2% | $25 | $30 | -17% | $800-$4K |
| Pest Control | $9 | 1.1% | $28 | $35 | -20% | $800-$3K |
| Financial Advisor | $15 | 0.9% | $55 | $50 | +10% more | $1.5K-$8K |
| Accounting | $8 | 1.2% | $22 | $28 | -21% | $800-$3K |
| SaaS / B2B | $22 | 0.7% | $130 | $150 | -13% | $3K-$30K |
| E-Commerce | $10 | 1.5% | $8 | $15 | -47% cheaper | $1.5K-$15K |
Source: Blended CPM/CTR based on real campaign data across industries. Meta typically outperforms Google for visual/aesthetic businesses. Google outperforms for urgent/intent-based services. ยท March 2026