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[01]   Paid Media & Performance

You Don't Need More Traffic.
You Need Better Conversion Architecture.

Most businesses leak revenue at every stage of their funnel. We identify the friction, design the fixes, and test until the data confirms what works.

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The Problem

Here's a number that should make you uncomfortable: the average website converts at 2.35%. That means for every 100 visitors your marketing team worked to acquire, 97 leave without doing anything. Most businesses respond by spending more on traffic. We respond by fixing the leak.

The gap between a 2% and a 4% conversion rate doesn't sound dramatic. But for a business spending $10K/month on ads, that's the difference between 200 leads and 400 leads - with zero additional ad spend. CRO is the highest-ROI investment in your marketing stack.

We don't guess. Every change we make is backed by data: heatmaps, session recordings, user surveys, and statistically significant A/B tests. We find where visitors drop off, why they hesitate, and what makes them convert - then we build the evidence to prove it.

What We Do
01
Conversion Audits & Heatmapping
Full-site conversion analysis using heatmaps, scroll depth, click tracking, and session recordings. We find exactly where visitors drop off and why.
02
A/B & Multivariate Testing
Statistically rigorous testing across headlines, layouts, CTAs, and user flows. No gut feelings - every change validated by data before it goes live.
03
Landing Page Optimization
High-converting landing pages engineered for specific campaigns, audiences, and intent stages. Every element tested and refined.
04
Funnel Architecture & Design
Multi-step conversion funnels that guide visitors from awareness to action. Reducing friction at every stage of the buyer journey.
05
User Behavior Analysis
Deep analysis of how real users interact with your site. Session replays, form analytics, and exit surveys that reveal the truth behind your bounce rate.
06
Form & Checkout Optimization
Streamlined forms, smart field validation, progress indicators, and checkout flows designed to minimize abandonment and maximize completion.
Our Process
01
Audit & Identify Leaks
Map every conversion point, identify drop-off patterns, and quantify the revenue impact of each friction point.
02
Hypothesis & Design
Data-backed hypotheses ranked by potential impact. Design variations for the highest-opportunity tests.
03
Test & Validate
Controlled A/B tests with proper sample sizes and statistical significance thresholds. No declaring winners too early.
04
Implement & Scale
Roll out proven winners, document learnings, and apply insights across your entire digital presence.
Market Intelligence
Industry Avg Conv Rate Top 10% Conv Rate
Healthcare 3.6% 11.2%
Legal 6.9% 17.4%
Home Services 4.2% 12.8%
SaaS 3.0% 11.5%
E-Commerce 2.5% 8.9%
- Conversion rate benchmarks by industry. Source: DataForSEO, Unbounce Conversion Benchmark Report.
Industries We Serve
Healthcare Home Services Professional Services SaaS & Technology E-Commerce Private Equity

Ready to Turn Your Existing Traffic Into Revenue?

Book a Strategy Session