The personal injury market is the most expensive advertising category in any industry. National firms spend millions on Google Ads. But independent PI firms that invest in SEO and content generate cases at a fraction of the cost -- and those leads convert 2-3x better because the client chose them.
Get Your Free PI Marketing ReportLive market data from government and public sources. Updated weekly via DataPulse.
Owned SEO and Google Local Services deliver the lowest cost per signed case. Bought leads look cheap per click but are resold to multiple firms.
The highest-value matters justify aggressive acquisition. Positioning content around them captures premium clients competitors under-serve.
"Every time we audit a personal injury firm, the same patterns show up..."
Benchmarks compiled from government data and industry sources. Updated weekly.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Monthly Signed Cases | 8 | 22 | 55+ | -- |
| Cost Per Signed Case | $900 | $420 | $180 | -- |
| Lead-to-Sign Rate | 18% | 32% | 48% | -- |
| Avg Case Value | $5,500 | $8,500 | $25,000+ | -- |
| Google Reviews | 25 | 110 | 350+ | -- |
| Website Conversion Rate | 1.4% | 3.0% | 6.2% | -- |
| Organic Share of Signed Cases | 10% | 35% | 65% | -- |
Want to see exactly where you stand?
Get Your Free ScorecardHow to read this: If your lead-to-sign rate is below 20%, the problem usually is not your marketing -- it is your intake and speed-to-lead. This is the #1 lever we see in personal injury audits.
Book a 30-min PI Strategy Session (free).
We pull your market data -- your area, competitors, opportunity gaps.
You get a custom Market Report -- yours to keep, no strings attached.