Family law clients don't call on impulse. They read for weeks before they pick up the phone. The firms that own reviews, content, and local search take 60% of all intake before a single ad dollar gets spent.
Get Your Free Family Law Marketing ReportLive market data from government and public sources. Refreshed every month through DataPulse.
Owned SEO and Google Local Services cost the least per signed case. Bought leads look cheap per click. Then you find out the same lead went to other firms too.
The biggest matters are worth chasing hardest. Build content around them and you pick up the premium clients your competitors ignore.
"Every family & divorce firm we audit shows us the same four things..."
Benchmarks pulled from government data and industry sources. Refreshed monthly.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Monthly Signed Cases | 8 | 22 | 55+ | -- |
| Cost Per Signed Case | $900 | $420 | $180 | -- |
| Lead-to-Sign Rate | 18% | 32% | 48% | -- |
| Avg Case Value | $3,500 | $7,500 | $25,000+ | -- |
| Google Reviews | 25 | 110 | 350+ | -- |
| Website Conversion Rate | 1.4% | 3.0% | 6.2% | -- |
| Organic Share of Signed Cases | 10% | 35% | 65% | -- |
Want to see exactly where you stand?
Get Your Free ScorecardHow to read this: Lead-to-sign under 20%? The problem usually isn't your marketing. It's your intake and speed-to-lead, the #1 lever we see in family & divorce audits.
Book a 30-min Family Law Strategy Session (free).
We pull your market data: your area, your competitors, where the gaps are.
You get a custom Market Report. Yours to keep. No strings.