Family law is an emotional, high-research practice area. Clients spend weeks researching before making contact. The firms that dominate reviews, content, and local search capture 60% of all intake -- before a single ad dollar is spent.
Get Your Free Family Law Marketing ReportLive market data from government and public sources. Updated weekly via DataPulse.
Owned SEO and Google Local Services deliver the lowest cost per signed case. Bought leads look cheap per click but are resold to multiple firms.
The highest-value matters justify aggressive acquisition. Positioning content around them captures premium clients competitors under-serve.
"Every time we audit a family & divorce firm, the same patterns show up..."
Benchmarks compiled from government data and industry sources. Updated weekly.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Monthly Signed Cases | 8 | 22 | 55+ | -- |
| Cost Per Signed Case | $900 | $420 | $180 | -- |
| Lead-to-Sign Rate | 18% | 32% | 48% | -- |
| Avg Case Value | $3,500 | $7,500 | $25,000+ | -- |
| Google Reviews | 25 | 110 | 350+ | -- |
| Website Conversion Rate | 1.4% | 3.0% | 6.2% | -- |
| Organic Share of Signed Cases | 10% | 35% | 65% | -- |
Want to see exactly where you stand?
Get Your Free ScorecardHow to read this: If your lead-to-sign rate is below 20%, the problem usually is not your marketing -- it is your intake and speed-to-lead. This is the #1 lever we see in family & divorce audits.
Book a 30-min Family Law Strategy Session (free).
We pull your market data -- your area, competitors, opportunity gaps.
You get a custom Market Report -- yours to keep, no strings attached.