DUI is the most time-sensitive practice area in law. Clients search within hours of an arrest and call the first attorney they find. If you're not on page one of Google at 2am on a Saturday, to that client you don't exist.
Get Your Free DUI Defense Marketing ReportPulled from government and public sources, not from an agency slide deck. Refreshed every month via DataPulse.
Owned SEO and Google Local Services give you the cheapest signed case. Bought leads look cheap on the invoice. Then you find out the same lead went to several other firms.
The big matters are worth chasing hard. Build content around them and you pick up the premium clients most firms never write a page for.
"Every time we audit a dui defense firm, the same patterns show up..."
Benchmarks built from government data and industry sources, refreshed monthly. Find your row, then find the gap.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Monthly Signed Cases | 8 | 22 | 55+ | -- |
| Cost Per Signed Case | $900 | $420 | $180 | -- |
| Lead-to-Sign Rate | 18% | 32% | 48% | -- |
| Avg Case Value | $1,800 | $4,000 | $10,000+ | -- |
| Google Reviews | 25 | 110 | 350+ | -- |
| Website Conversion Rate | 1.4% | 3.0% | 6.2% | -- |
| Organic Share of Signed Cases | 10% | 35% | 65% | -- |
Want your own numbers in that last column?
Get Your Free ScorecardHow to read this: Lead-to-sign under 20%? That is usually not a marketing problem. That is an intake and speed-to-lead problem, and it is the #1 lever we see in DUI defense audits.
Book a 30-min DUI Defense Strategy Session (free).
We pull your market data: your area, your competitors, the gaps nobody is filling.
You get a custom Market Report. Yours to keep, no strings attached, hire us or don't.