DUI is the most time-sensitive practice area in law. Clients search within hours of arrest. They pick the first attorney they find. If you're not on page one of Google at 2am on a Saturday, you're invisible to the clients who need you most.
Get Your Free DUI Defense Marketing ReportLive market data from government and public sources. Updated weekly via DataPulse.
Owned SEO and Google Local Services deliver the lowest cost per signed case. Bought leads look cheap per click but are resold to multiple firms.
The highest-value matters justify aggressive acquisition. Positioning content around them captures premium clients competitors under-serve.
"Every time we audit a dui defense firm, the same patterns show up..."
Benchmarks compiled from government data and industry sources. Updated weekly.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Monthly Signed Cases | 8 | 22 | 55+ | -- |
| Cost Per Signed Case | $900 | $420 | $180 | -- |
| Lead-to-Sign Rate | 18% | 32% | 48% | -- |
| Avg Case Value | $1,800 | $4,000 | $10,000+ | -- |
| Google Reviews | 25 | 110 | 350+ | -- |
| Website Conversion Rate | 1.4% | 3.0% | 6.2% | -- |
| Organic Share of Signed Cases | 10% | 35% | 65% | -- |
Want to see exactly where you stand?
Get Your Free ScorecardHow to read this: If your lead-to-sign rate is below 20%, the problem usually is not your marketing -- it is your intake and speed-to-lead. This is the #1 lever we see in dui defense audits.
Book a 30-min DUI Defense Strategy Session (free).
We pull your market data -- your area, competitors, opportunity gaps.
You get a custom Market Report -- yours to keep, no strings attached.