The Medicare marketing landscape is dominated by lead aggregators charging $20-50 per lead with declining quality. Agents with their own digital presence generate leads at a fraction of the cost -- and those leads convert 2-3x better because the prospect chose them.
Get Your Free Medicare Market ReportLive market data from government and public sources. Updated weekly via DataPulse.
Agents who build their own digital presence generate leads at 60-70% lower cost than those relying on aggregators.
Medigap policies have the highest per-client value and the longest retention. Agents who specialize in Medigap build more stable books.
"Every time we work with a Medicare agent doing 100-300 policies, the same patterns show up..."
Benchmarks compiled from government data and industry sources. Updated weekly.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Revenue per Agent | $45K | $85K | $150K+ | -- |
| Policies in Force | 150 | 350 | 600+ | -- |
| Cost Per Lead | $45 | $25 | $12 | -- |
| Lead-to-Policy Rate | 5% | 12% | 22% | -- |
| Avg Commission | $180 | $220 | $280 | -- |
| Retention Rate | 72% | 84% | 92% | -- |
| Google Reviews | 8 | 22 | 50+ | -- |
| Website Conversion Rate | 0.8% | 2.1% | 4.5% | -- |
Want to see exactly where you stand?
Get Your Free ScorecardHow to read this: If your cost per lead is above $45 or your lead-to-policy rate is below 5%, you have a lead quality problem -- not a lead volume problem. Buying more of the same leads will not fix it.
Book a Medicare Strategy Session (free).
We audit your current lead sources and digital presence -- your market, competitors, opportunity gaps.
You get a CMS-compliant growth roadmap -- yours to keep, no strings attached.