Lead aggregators run Medicare marketing right now. They charge $20-50 a lead, and the quality keeps sliding. Agents with their own digital presence pay a fraction of that, and those leads convert 2-3x better, because the prospect chose them.
Get Your Free Medicare Market ReportLive numbers from government and public sources. Refreshed monthly via DataPulse. No guessing.
Build your own digital presence and your leads cost 60-70% less than aggregator leads. Same seniors. Different price.
Medigap pays the most per client and keeps them the longest. Agents who specialize in Medigap build books that don't wobble.
"Every time we work with a Medicare agent doing 100-300 policies, the same patterns show up..."
Pulled from government data and industry sources. Updated monthly.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Revenue per Agent | $45K | $85K | $150K+ | -- |
| Policies in Force | 150 | 350 | 600+ | -- |
| Cost Per Lead | $45 | $25 | $12 | -- |
| Lead-to-Policy Rate | 5% | 12% | 22% | -- |
| Avg Commission | $180 | $220 | $280 | -- |
| Retention Rate | 72% | 84% | 92% | -- |
| Google Reviews | 8 | 22 | 50+ | -- |
| Website Conversion Rate | 0.8% | 2.1% | 4.5% | -- |
Want to see exactly where you stand?
Get Your Free ScorecardHow to read this: Cost per lead above $45, or lead-to-policy under 5%? That's a lead quality problem, not a lead volume problem. Buying more of the same leads just buys the same problem twice.
Book a Medicare Strategy Session (free).
We audit your current lead sources and digital presence: your market, your competitors, the gaps nobody showed you.
You get a CMS-compliant growth roadmap. Yours to keep. No strings, no pitch deck.