48 Million Americans Are on Medicare.
Most Agents Are Fighting Over the Same Bought Leads.
The Medicare marketing landscape is dominated by lead aggregators charging $20-50 per lead with declining quality. Agents with their own digital presence generate leads at a fraction of the cost -- and those leads convert 2-3x better because the prospect chose them.
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What the Data Says About Medicare Marketing in 2026
Live market data from government and public sources. Updated weekly via DataPulse.
Agents who build their own digital presence generate leads at 60-70% lower cost than those relying on aggregators.
Medigap policies have the highest per-client value and the longest retention. Agents who specialize in Medigap build more stable books.
Why Most Medicare Agents Plateau at 200 Policies
"Every time we work with a Medicare agent doing 100-300 policies, the same patterns show up..."
What They Think
What's Actually Happening
How Does Your Book Compare?
Benchmarks compiled from government data and industry sources. Updated weekly.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Revenue per Agent | $45K | $85K | $150K+ | -- |
| Policies in Force | 150 | 350 | 600+ | -- |
| Cost Per Lead | $45 | $25 | $12 | -- |
| Lead-to-Policy Rate | 5% | 12% | 22% | -- |
| Avg Commission | $180 | $220 | $280 | -- |
| Retention Rate | 72% | 84% | 92% | -- |
| Google Reviews | 8 | 22 | 50+ | -- |
| Website Conversion Rate | 0.8% | 2.1% | 4.5% | -- |
Want to see exactly where you stand?
Get Your Free ScorecardHow to read this: If your cost per lead is above $45 or your lead-to-policy rate is below 5%, you have a lead quality problem -- not a lead volume problem. Buying more of the same leads will not fix it.
From $36K/yr to $118K/yr in 7 Months
Before Anar
After Anar
This Is for You If
- You're a Medicare agent or FMO spending $2K+/month on purchased leads
- You want to build a digital presence that generates leads year-round
- You need CMS-compliant marketing that doesn't risk your license
- You're ready to invest in a 6-month growth infrastructure
This Is Not for You If
- You only want to market during AEP and stop
- You want to buy leads from another aggregator
- You're looking for overnight results with no content investment
- You're not willing to follow CMS compliance guidelines
Book a Medicare Strategy Session (free).
We audit your current lead sources and digital presence -- your market, competitors, opportunity gaps.
You get a CMS-compliant growth roadmap -- yours to keep, no strings attached.