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Calculate Your Marketing ROI in 30 Seconds

Marketing ROI = (Revenue from Marketing - Marketing Cost) / Marketing Cost x 100. A good benchmark is 5:1 - $5 in revenue for every $1 spent. Enter your numbers below to see where you stand.

The average marketing ROI across industries is 5:1 (500%). Below 2:1, you're likely losing money after overhead. Above 10:1 is exceptional. This calculator shows you exactly where your marketing falls and how to improve it.

Your Marketing Numbers
Total marketing budget - ads, agency fees, tools, content. Everything.
% of leads that become paying customers
Revenue from one customer (one-time or lifetime - be consistent).
Your Marketing ROI
Enter your marketing spend, leads, close rate, and customer value to see your ROI instantly.

Want to know exactly which marketing channels are driving your ROI - and which are draining it?

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How Marketing ROI Is Calculated
ROI = ( Revenue - Cost ) ÷ Cost × 100

Example: You spend $5,000/month on marketing. You generate 40 leads, close 25% (10 customers), and each customer is worth $2,500. Your monthly revenue from marketing is $25,000. ROI = ($25,000 - $5,000) / $5,000 × 100 = 400% or a 5:1 return.


The formula is simple. The hard part is attribution - knowing which marketing dollars produced which customers. Without full-funnel tracking, most businesses are guessing at their ROI. They know their total spend and total revenue, but can't connect the two.

< 2:1
Below Break-Even
Losing money after overhead. Fix targeting or conversion.
2:1 - 4:1
Moderate
Covering costs but tight margins. Room to optimize.
5:1 - 9:1
Good
Healthy returns. This is the benchmark most businesses target.
10:1+
Exceptional
Top-performing campaigns. Scale aggressively.
Source: Industry benchmarks compiled from Google Ads data, HubSpot Marketing Statistics, and Anar Agency client performance data · March 2026