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[01]   Paid Media & Performance

Your Pipeline Has Holes.
We Find and Fix Them.

From the moment a lead enters your system to the day they close - every handoff, every touchpoint, every follow-up needs to work perfectly. Most don't.

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The Problem

The average company takes 42 hours to respond to a new lead. Best practice is under 5 minutes. That 42-hour gap isn't a minor inefficiency - it's a pipeline killer. Research shows that responding within 5 minutes makes you 21x more likely to qualify the lead.

But speed is just the beginning. Most pipelines leak at every stage: leads that never get routed, follow-ups that never happen, handoffs between marketing and sales that lose context, and attribution that can't tell you which campaigns actually drove revenue.

We build the infrastructure that eliminates these gaps. Automated routing, instant notifications, nurture sequences, lead scoring, and full revenue attribution - so every lead gets the right treatment at the right time, and every dollar of marketing spend is traceable to pipeline.

What We Do
01
CRM Setup & Optimization
HubSpot, Salesforce, or Pipedrive - configured for your sales process, not out-of-the-box defaults. Custom properties, pipelines, and workflows that match how you actually sell.
02
Lead Routing & Scoring
Automated lead distribution based on territory, capacity, and lead quality. Predictive scoring that prioritizes the leads most likely to close.
03
Nurture Sequence Automation
Multi-touch email and SMS sequences triggered by behavior, not timers. The right message at the right moment based on what the prospect actually did.
04
Revenue Attribution Modeling
Multi-touch attribution that connects marketing campaigns to closed revenue. First-touch, last-touch, linear, and custom models that tell the real story.
05
Pipeline Analytics & Forecasting
Real-time pipeline dashboards, velocity metrics, and conversion rate analysis by stage. Forecast revenue with confidence, not spreadsheet guesswork.
06
Sales & Marketing Alignment
Shared definitions, SLAs, and feedback loops between marketing and sales. Eliminate the blame game with shared data and transparent attribution.
Our Process
01
Pipeline Audit
Map your current lead flow end-to-end. Identify every leak, bottleneck, and manual process that's costing you pipeline.
02
Architecture & Integration
Design the ideal pipeline infrastructure. CRM configuration, tool integrations, and data architecture.
03
Automation & Workflows
Build routing rules, scoring models, nurture sequences, and notification systems. Automate everything that should never be manual.
04
Attribution & Optimization
Connect campaigns to revenue. Build dashboards, implement attribution models, and create feedback loops that improve performance.
Market Intelligence
Metric Industry Average Best Practice
Lead Response Time 42 hours < 5 minutes
Lead-to-Opportunity Rate 13% 25%+
Opportunity-to-Close Rate 21% 35%+
Average Sales Cycle 84 days 45 days
Pipeline Velocity $47K/mo $120K+/mo
- Pipeline performance benchmarks. Source: HubSpot State of Sales, Salesforce Revenue Intelligence.
Industries We Serve
Healthcare Home Services Professional Services SaaS & Technology E-Commerce Private Equity

Ready to Fix Your Pipeline?

Book a Strategy Session