Interventional Radiology Is the Fastest-Growing Specialty.
Most Practices Have Zero Online Presence.
IR is the least-marketed specialty in medicine -- which means the first practices to build marketing infrastructure will dominate. Patients are searching for minimally invasive alternatives. The question is whether they find you or a surgeon.
Get Your Free Interventional Radiology Market ReportMarket (2026)
Growth YoY
Per Lead
of IR Options
What the Data Says About Interventional Radiology in 2026
Live market data from government and public sources. Updated weekly via DataPulse.
Direct-to-patient marketing via SEO and content is the biggest opportunity in IR. Most practices rely solely on physician referrals at $150+ per patient when organic search can deliver patients at $18-22.
UFE has the highest case value and the highest patient search volume. Practices that rank for fibroid-related keywords capture patients who would otherwise default to hysterectomy.
Why Most IR Practices Can't Grow Beyond Physician Referrals
"Every time we work with an IR practice doing $100K-$300K/month, the same pattern shows up..."
What They Think
What s Actually Happening
How Does Your Practice Compare?
Benchmarks compiled from government data and industry sources. Updated weekly.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Monthly Revenue | $100K | $250K | $600K+ | -- |
| New Patients / Month | 8 | 22 | 55 | -- |
| Cost Per Patient | $200 | $65 | $25 | -- |
| Referral vs Direct % | 95/5 | 70/30 | 40/60 | -- |
| Avg Case Value | $4,500 | $8,000 | $12,000 | -- |
| Patient Satisfaction | 90% | 95% | 99% | -- |
| Google Reviews | 5 | 35 | 150+ | -- |
| Website Conversion Rate | 0.8% | 2.5% | 5.5% | -- |
Want to see exactly where you stand?
Get Your Free ScorecardHow to read this: If your referral vs. direct split is 95/5 or worse, you're one lost referring physician away from a revenue crisis. Building a direct-to-patient channel isn't optional -- it's risk mitigation.
From 8 to 35 Direct-to-Patient Cases/Month in 9 Months
Before Anar
After Anar
This Is for You If
- Your IR practice does $100K+/month and wants to grow beyond referrals
- You want to build a direct-to-patient channel
- You're ready to invest in content and digital infrastructure
- You want to track every patient from first search to booked procedure
This Is Not for You If
- You're a hospital-employed IR who can't market independently
- You believe direct-to-patient marketing is inappropriate for IR
- You only want to grow through physician referral relationships
- You're not willing to invest in patient-facing content
Book a 30-min Interventional Radiology Strategy Session (free).
We pull your market data -- your area, competitors, opportunity gaps.
You get a custom Market Report -- yours to keep, no strings attached.