Private Equity Manages $4.7 Trillion.
Most Firms Still Source Deals Like It's 2010.
The PE firms winning in 2026 aren't just better at deal execution -- they're better at being found. Proprietary deal sourcing, portfolio company growth, and LP engagement all start with marketing infrastructure most firms don't have.
Get Your Free Market ReportAUM (2026)
Spend Growth YoY
Deal Rate
Cycle
Every PE strategy has different sourcing channels, portfolio needs, and growth levers. We build strategy-specific infrastructure -- not generic PE marketing.
Deal Sourcing & Origination
Proprietary deal flow, cold outreach, thought leadership, and digital presence to attract inbound opportunities.
Portfolio Company Growth
Marketing infrastructure, revenue growth playbooks, and go-to-market acceleration for PE-backed companies.
Investor Relations & Fundraising
LP engagement, fund marketing, thought leadership, and digital credibility for fundraising cycles.
What the Data Says About Private Equity in 2026
Live market data from public sources. Updated weekly. Use this to evaluate your positioning, identify opportunities, and make smarter sourcing decisions.
Referral networks deliver the cheapest qualified meetings -- but they don't scale. The firms growing fastest are investing in content + outreach infrastructure that generates 20-40 proprietary meetings per quarter.
Add-ons create the most value per dollar invested. But revenue growth marketing is the most repeatable lever -- and it compounds across the entire portfolio.
Why Most PE Firms Can't Break 30% Proprietary Deal Sourcing
"Every time we work with a PE firm doing $50M-$500M AUM, the same patterns show up..."
What They Think
What's Actually Happening
How Does Your Firm Compare?
These benchmarks are compiled from public filings and industry data. Updated weekly.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Proprietary Deal % | 12% | 28% | 55% | -- |
| Outreach Response Rate | 2% | 8% | 18% | -- |
| Portfolio Revenue Growth YoY | 5% | 12% | 28% | -- |
| LP Meeting Conv Rate | 8% | 22% | 45% | -- |
| Fundraising Cycle (months) | 24+ | 18 | 10 | -- |
| Portco Marketing ROI | 1.5x | 3.2x | 7x | -- |
| Deal Close Rate (proprietary) | 5% | 15% | 30% | -- |
| Investor Retention Rate | 60% | 78% | 92% | -- |
Want to see exactly where your firm stands? Get a detailed, personalized scorecard.
Get Your Free ScorecardHow to read this: If your proprietary deal rate is below 12% or your outreach response rate is below 2%, you likely have a positioning and infrastructure problem -- not a deal flow problem. This is the #1 pattern we see in PE firm audits.
From 12% to 38% Proprietary Deal Sourcing in 9 Months
Before Anar
After Anar (9 Months)
This Is for You If
- Your PE firm has an active fund with 3+ portfolio companies
- You have $50M+ AUM and want to systematize deal sourcing or portfolio growth
- You're willing to invest in long-term infrastructure, not quick fixes
- You want proprietary deal flow that doesn't depend on broker relationships
This Is Not for You If
- You're raising your first fund with no track record
- You want quick-hit marketing tactics, not infrastructure
- You're not willing to share portfolio data or deal pipeline metrics
- You're looking for a PR agency, not a growth infrastructure partner
Book a 30-min PE Strategy Session (free). We'll review your current deal sourcing infrastructure and portfolio marketing approach.
We pull your market data -- your target sectors, your competitors, your positioning gaps. Custom intelligence, not generic advice.
You get a custom PE Market Report -- yours to keep whether we work together or not. No strings attached.