Mesa Aquatics Club
Webform Funnel
Meta Ads
From “Need Swimmers” to “Join the Waitlist” in 60 Days. How Mesa Aquatics added 371 local leads in 60 days.
Mesa Aquatics Club, a competitive swim program based in Mesa, Arizona, wanted to increase local enrollment and grow their seasonal swim programs—but lacked a reliable system to turn website visitors into active inquiries.
They partnered with Anar Agency to build a high-converting lead funnel and launch a targeted local ads campaign designed to fill their programs quickly and predictably.
We redesigned their intake experience using an optimized webform, rolled out hyper-targeted ads using Meta, and implemented conversion tracking to ensure every dollar spent translated into leads.

The Results
By combining webform optimization, geo-targeted paid ads, and CRM-integrated lead routing, Mesa Aquatics Club built a predictable, scalable lead engine that filled multiple swim groups in under two months.
Lead Generation
+371
Inbound leads from local parents and swimmers in just 60 days
Conversion Rate
12–15%
Webform conversion rate from ad traffic
Cost Per Lead
$4.75
Average blended CPL across Meta campaigns